Aesthetics and Consumer Psychology
نویسندگان
چکیده
منابع مشابه
“Curating” the JCP special issue on aesthetics in consumer psychology: An introduction to the aesthetics issue
This is the age of Aesthetics, Beauty, and Design. Newly available product innovations from the Apple i-phone to the latest Dyson vacuum reflect aesthetic values. Indeed, Apple's success has been attributed to the infusion of aesthetics into product design. This model of product creation has resulted in Apple becoming one of the largest and most profitable corporations in the United States. Acc...
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ژورنال
عنوان ژورنال: Japan Marketing Journal
سال: 2019
ISSN: 0389-7265,2188-1669
DOI: 10.7222/marketing.2019.012